CPG Pricing Calculator: Find the Right Price for Your Product
Before you pick a price, you need to know your numbers. This calculator helps you model your CPG product’s pricing based on real-world cost structures—distributor markups, retailer margins, and your own profitability goals.
Pricing a packaged food or beverage product isn’t as simple as just stacking margins. You need to account for distribution costs, retailer take rates, promotions, and operational overhead—all while leaving enough room to turn a profit. This calculator gives you a fast, realistic view of what your product needs to be priced at to survive and scale.
Plug in your COGS, set your distributor and retailer margins, and explore different price points to see what makes sense based on your go-to-market model.
This isn’t just about picking a number—it’s about building a business model that works.
CPG Pricing Calculator
Product Basics
Ingredient Costs
OR enter individual ingredient costs:
OR use Bulk Ingredient Cost:
Manufacturing Costs
Finished Goods Freight to Warehouse
Warehousing Costs
Outbound Logistics
Retail Path
DTC Path
Margins & Competitor Prices
Category Competitor Prices
Results
Total Cost per Unit (Retail):
Total Cost per Unit (DTC):
Suggested Retail Price Range:
Suggested DTC Price Range:
Suggested Wholesale Price:
Benchmark Comparison:
Download Your Form Data
Ready to Go Deeper? Start Building a Real Pricing Strategy
Now that you’ve tested a few scenarios, explore the full strategy behind pricing packaged food and beverage products:
Cost-to-Serve vs. Traditional Margin Pricing
Learn why simply stacking margins often fails—and how to protect profitability at scale.Hidden Costs That Impact Pricing
See the overlooked costs that quietly erode your margin, from freight and storage to retailer deductions.Pricing Strategy Framework
From bundling and downsizing to value-based pricing and tiered channel pricing, this guide shows how to turn price into a growth lever.Brewery Case Study: How Smart Framing Boosted Revenue 20%
See how one menu tweak shifted customer behavior and drove real results—no discounting required.